A Range-Normalization Model of Context-Dependent Choice: A New Model and Evidence

Most utility theories of choice assume that the introduction of an irrelevant option (called the decoy) to a choice set does not change the preference between existing options. On the contrary, a wealth of behavioral data demonstrates the dependence of preference on the decoy and on the context in w...

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Detalles Bibliográficos
Autores principales: Soltani, Alireza, De Martino, Benedetto, Camerer, Colin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2012
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3400579/
https://www.ncbi.nlm.nih.gov/pubmed/22829761
http://dx.doi.org/10.1371/journal.pcbi.1002607

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3400579/
https://www.ncbi.nlm.nih.gov/pubmed/22829761
http://dx.doi.org/10.1371/journal.pcbi.1002607

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