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A Range-Normalization Model of Context-Dependent Choice: A New Model and Evidence
Most utility theories of choice assume that the introduction of an irrelevant option (called the decoy) to a choice set does not change the preference between existing options. On the contrary, a wealth of behavioral data demonstrates the dependence of preference on the decoy and on the context in w...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2012
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3400579/ https://www.ncbi.nlm.nih.gov/pubmed/22829761 http://dx.doi.org/10.1371/journal.pcbi.1002607 |