Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics

Neuro-imaging holds great potential for predicting choice behavior from brain responses. In this study we used both traditional mass-univariate and state-of-the-art multivariate pattern analysis to establish which brain regions respond to preferred packages and to what extent neural activation patte...

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Detalles Bibliográficos
Autores principales: Van der Laan, Laura N., De Ridder, Denise T. D., Viergever, Max A., Smeets, Paul A. M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2012
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3404976/
https://www.ncbi.nlm.nih.gov/pubmed/22848586
http://dx.doi.org/10.1371/journal.pone.0041738

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3404976/
https://www.ncbi.nlm.nih.gov/pubmed/22848586
http://dx.doi.org/10.1371/journal.pone.0041738

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