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Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics
Neuro-imaging holds great potential for predicting choice behavior from brain responses. In this study we used both traditional mass-univariate and state-of-the-art multivariate pattern analysis to establish which brain regions respond to preferred packages and to what extent neural activation patte...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2012
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3404976/ https://www.ncbi.nlm.nih.gov/pubmed/22848586 http://dx.doi.org/10.1371/journal.pone.0041738 |