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Models for financing the regulation of pharmaceutical promotion
Pharmaceutical companies spend huge sums promoting their products whereas regulation of promotional activities is typically underfinanced. Any option for financing the monitoring and regulation of promotion should adhere to three basic principles: stability, predictability and lack of (perverse) tie...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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BioMed Central
2012
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3411429/ https://www.ncbi.nlm.nih.gov/pubmed/22784944 http://dx.doi.org/10.1186/1744-8603-8-24 |