Is a Mean Machine Better than a Dependable Drive? It’s Geared Toward Your Regulatory Focus

While many studies have investigated the role of message-level valence in persuasive messages (i.e., how positive or negative message content affects attitudes), none of these have examined whether word-level valence can modulate such effects. We investigated whether emotional language used within p...

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Detalles Bibliográficos
Autores principales: Scott, Graham G., Sereno, Sara C., O’Donnell, Patrick J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Research Foundation 2012
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3413181/
https://www.ncbi.nlm.nih.gov/pubmed/22891062
http://dx.doi.org/10.3389/fpsyg.2012.00268

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3413181/
https://www.ncbi.nlm.nih.gov/pubmed/22891062
http://dx.doi.org/10.3389/fpsyg.2012.00268

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