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Is a Mean Machine Better than a Dependable Drive? It’s Geared Toward Your Regulatory Focus
While many studies have investigated the role of message-level valence in persuasive messages (i.e., how positive or negative message content affects attitudes), none of these have examined whether word-level valence can modulate such effects. We investigated whether emotional language used within p...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Research Foundation
2012
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3413181/ https://www.ncbi.nlm.nih.gov/pubmed/22891062 http://dx.doi.org/10.3389/fpsyg.2012.00268 |