Content Analysis of Oncology-Related Pharmaceutical Advertising in a Peer-Reviewed Medical Journal

BACKGROUND: The oncology market represents one of the largest pharmaceutical markets in any medical field, and printed advertising in medical journals is an important channel by which pharmaceutical companies communicate with healthcare professionals. The aim of the present study was to analyze the...

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Detalles Bibliográficos
Autores principales: Yonemori, Kan, Hirakawa, Akihiro, Ando, Masashi, Hirata, Taizo, Yunokawa, Mayu, Shimizu, Chikako, Tamura, Kenji, Fujiwara, Yasuhiro
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2012
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3432119/
https://www.ncbi.nlm.nih.gov/pubmed/22952970
http://dx.doi.org/10.1371/journal.pone.0044393

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3432119/
https://www.ncbi.nlm.nih.gov/pubmed/22952970
http://dx.doi.org/10.1371/journal.pone.0044393

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