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What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect
People generally prefer their initials to the other letters of the alphabet, a phenomenon known as the name-letter effect. This effect, researchers have argued, makes people move to certain cities, buy particular brands of consumer products, and choose particular professions (e.g., Angela moves to L...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Research Foundation
2012
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3457077/ https://www.ncbi.nlm.nih.gov/pubmed/23055989 http://dx.doi.org/10.3389/fpsyg.2012.00334 |