What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect

People generally prefer their initials to the other letters of the alphabet, a phenomenon known as the name-letter effect. This effect, researchers have argued, makes people move to certain cities, buy particular brands of consumer products, and choose particular professions (e.g., Angela moves to L...

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Detalles Bibliográficos
Autores principales: Dyjas, Oliver, Grasman, Raoul P. P. P., Wetzels, Ruud, van der Maas, Han L. J., Wagenmakers, Eric-Jan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Research Foundation 2012
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3457077/
https://www.ncbi.nlm.nih.gov/pubmed/23055989
http://dx.doi.org/10.3389/fpsyg.2012.00334

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