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When Less Is More: Evolutionary Origins of the Affect Heuristic
The human mind is built for approximations. When considering the value of a large aggregate of different items, for example, we typically do not summate the many individual values. Instead, we appear to form an immediate impression of the likeability of the option based on the average quality of the...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2012
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3463577/ https://www.ncbi.nlm.nih.gov/pubmed/23056270 http://dx.doi.org/10.1371/journal.pone.0046240 |