The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

BACKGROUND: The beneficial effect of physical activity for the prevention of a range of chronic diseases is widely acknowledged. These conditions are most prevalent in low-income groups where physical activity levels are consistently lower. Social marketing is the government’s recommended approach t...

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Detalles Bibliográficos
Autores principales: Withall, Janet, Jago, Russell, Fox, Kenneth R
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2012
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3485196/
https://www.ncbi.nlm.nih.gov/pubmed/23031359
http://dx.doi.org/10.1186/1471-2458-12-836

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3485196/
https://www.ncbi.nlm.nih.gov/pubmed/23031359
http://dx.doi.org/10.1186/1471-2458-12-836

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