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Adolescents and alcohol: an explorative audience segmentation analysis

BACKGROUND: So far, audience segmentation of adolescents with respect to alcohol has been carried out mainly on the basis of socio-demographic characteristics. In this study we examined whether it is possible to segment adolescents according to their values and attitudes towards alcohol to use as gu...

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Detalles Bibliográficos
Autores principales: Mathijssen, Jolanda, Janssen, Meriam, van Bon-Martens, Marja, van de Goor, Ien
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2012
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3490719/
https://www.ncbi.nlm.nih.gov/pubmed/22950946
http://dx.doi.org/10.1186/1471-2458-12-742