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Neural Correlates of Time Versus Money in Product Evaluation
The common saying “time is money” reflects the widespread belief in many people’s everyday life that time is valuable like money. Psychologically and neurophysiologically, however, these concepts seem to be quite different. This research replicates prior behavioral investigations by showing that mer...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Research Foundation
2012
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3498892/ https://www.ncbi.nlm.nih.gov/pubmed/23162485 http://dx.doi.org/10.3389/fpsyg.2012.00372 |