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Cluster-randomised trial to evaluate the ‘Change for Life’ mass media/ social marketing campaign in the UK
BACKGROUND: Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Change4Life (C4L) is a national obesity prevention campaign in England. It included mass media coverage aiming to reframe obesity into a health issue relevant to all and provided the opportunity...
Autores principales: | Croker, Helen, Lucas, Rebecca, Wardle, Jane |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2012
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3541256/ https://www.ncbi.nlm.nih.gov/pubmed/22672587 http://dx.doi.org/10.1186/1471-2458-12-404 |
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