Consumers’ various and surprising responses to direct-to-consumer advertisements in magazine print

Direct-to-consumer advertising (DTCA) is ubiquitous in media outlets, but little is known about the ways in which consumers’ values, needs, beliefs, and biases influence the perceived meaning and value of DTCA. This article aims to identify the taxonomy of readership categories that reflect the comp...

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Detalles Bibliográficos
Autores principales: Arney, Jennifer, Street, Richard L, Naik, Aanand D
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove Medical Press 2013
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3556920/
https://www.ncbi.nlm.nih.gov/pubmed/23378746
http://dx.doi.org/10.2147/PPA.S38243

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3556920/
https://www.ncbi.nlm.nih.gov/pubmed/23378746
http://dx.doi.org/10.2147/PPA.S38243

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