Healthy snacks at the checkout counter: A lab and field study on the impact of shelf arrangement and assortment structure on consumer choices

BACKGROUND: The essence of nudging is to adapt the environment in which consumers make decisions to help them make better choices, without forcing certain outcomes upon them. To determine how consumers can effectively be guided to select healthier snacks, we examine the effect of manipulating the as...

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Detalles Bibliográficos
Autores principales: van Kleef, Ellen, Otten, Kai, van Trijp, Hans CM
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2012
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3575369/
https://www.ncbi.nlm.nih.gov/pubmed/23231863
http://dx.doi.org/10.1186/1471-2458-12-1072

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3575369/
https://www.ncbi.nlm.nih.gov/pubmed/23231863
http://dx.doi.org/10.1186/1471-2458-12-1072

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