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Motor racing, tobacco company sponsorship, barcodes and alibi marketing

BACKGROUND: Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, with the ex...

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Detalles Bibliográficos
Autores principales: Grant-Braham, Bruce, Britton, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Group 2012
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3595501/
https://www.ncbi.nlm.nih.gov/pubmed/21821820
http://dx.doi.org/10.1136/tc.2011.043448