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The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions
Most theories of motivation and behavior (and lay intuitions alike) consider pain and effort to be deterrents. In contrast to this widely held view, we provide evidence that the prospect of enduring pain and exerting effort for a prosocial cause can promote contributions to the cause. Specifically,...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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John Wiley & Sons, Ltd
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3613749/ https://www.ncbi.nlm.nih.gov/pubmed/23559692 http://dx.doi.org/10.1002/bdm.767 |