Using online adverts to increase the uptake of cervical screening amongst “real Eastenders”: an opportunistic controlled trial

BACKGROUND: Cervical screening uptake has increased as a result of occurrences of cervical cancer in TV ‘soap operas’ and in real life celebrities such as Jade Goody. Media analysis at the time of Jade Goody’s death suggested the NHS did not take sufficient advantage of this opportunity to improve c...

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Detalles Bibliográficos
Autores principales: Jones, Ray B, Soler-Lopez, Mar, Zahra, Daniel, Shankleman, Judith, Trenchard-Mabere, Esther
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2013
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3621164/
https://www.ncbi.nlm.nih.gov/pubmed/23531167
http://dx.doi.org/10.1186/1756-0500-6-117

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3621164/
https://www.ncbi.nlm.nih.gov/pubmed/23531167
http://dx.doi.org/10.1186/1756-0500-6-117

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