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Using online adverts to increase the uptake of cervical screening amongst “real Eastenders”: an opportunistic controlled trial
BACKGROUND: Cervical screening uptake has increased as a result of occurrences of cervical cancer in TV ‘soap operas’ and in real life celebrities such as Jade Goody. Media analysis at the time of Jade Goody’s death suggested the NHS did not take sufficient advantage of this opportunity to improve c...
Autores principales: | Jones, Ray B, Soler-Lopez, Mar, Zahra, Daniel, Shankleman, Judith, Trenchard-Mabere, Esther |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2013
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3621164/ https://www.ncbi.nlm.nih.gov/pubmed/23531167 http://dx.doi.org/10.1186/1756-0500-6-117 |
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