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How the Polls Can Be Both Spot On and Dead Wrong: Using Choice Blindness to Shift Political Attitudes and Voter Intentions

Political candidates often believe they must focus their campaign efforts on a small number of swing voters open for ideological change. Based on the wisdom of opinion polls, this might seem like a good idea. But do most voters really hold their political attitudes so firmly that they are unreceptiv...

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Detalles Bibliográficos
Autores principales: Hall, Lars, Strandberg, Thomas, Pärnamets, Philip, Lind, Andreas, Tärning, Betty, Johansson, Petter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3622694/
https://www.ncbi.nlm.nih.gov/pubmed/23593244
http://dx.doi.org/10.1371/journal.pone.0060554