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Neuromarketing and consumer neuroscience: contributions to neurology

BACKGROUND: ‘Neuromarketing’ is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contribu...

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Detalles Bibliográficos
Autores principales: Javor, Andrija, Koller, Monika, Lee, Nick, Chamberlain, Laura, Ransmayr, Gerhard
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3626833/
https://www.ncbi.nlm.nih.gov/pubmed/23383650
http://dx.doi.org/10.1186/1471-2377-13-13