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Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain

Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We fou...

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Detalles Bibliográficos
Autores principales: Kühn, Simone, Gallinat, Jürgen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3634816/
https://www.ncbi.nlm.nih.gov/pubmed/23637857
http://dx.doi.org/10.1371/journal.pone.0061569