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Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain
Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We fou...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3634816/ https://www.ncbi.nlm.nih.gov/pubmed/23637857 http://dx.doi.org/10.1371/journal.pone.0061569 |