Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos

Unconsciously presented information can influence our behavior in an experimental context. However, whether these effects can be translated to a daily life context, such as advertising, is strongly debated. What hampers this translation is the widely accepted notion of the short-livedness of unconsc...

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Detalles Bibliográficos
Autores principales: Muscarella, Charlotte, Brintazzoli, Gigliola, Gordts, Sarah, Soetens, Eric, Van den Bussche, Eva
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2013
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3642191/
https://www.ncbi.nlm.nih.gov/pubmed/23658681
http://dx.doi.org/10.1371/journal.pone.0057738

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3642191/
https://www.ncbi.nlm.nih.gov/pubmed/23658681
http://dx.doi.org/10.1371/journal.pone.0057738

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