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Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos
Unconsciously presented information can influence our behavior in an experimental context. However, whether these effects can be translated to a daily life context, such as advertising, is strongly debated. What hampers this translation is the widely accepted notion of the short-livedness of unconsc...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2013
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3642191/ https://www.ncbi.nlm.nih.gov/pubmed/23658681 http://dx.doi.org/10.1371/journal.pone.0057738 |