A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards

Because of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This pa...

Descripción completa

Detalles Bibliográficos
Autores principales: Borrego-Jaraba, Francisco, Garrido, Pilar Castro, García, Gonzalo Cerruela, Ruiz, Irene Luque, Gómez-Nieto, Miguel Ángel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Molecular Diversity Preservation International (MDPI) 2013
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3690058/
https://www.ncbi.nlm.nih.gov/pubmed/23673675
http://dx.doi.org/10.3390/s130506334

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3690058/
https://www.ncbi.nlm.nih.gov/pubmed/23673675
http://dx.doi.org/10.3390/s130506334

Ejemplares similares