Memory Color Effect Induced by Familiarity of Brand Logos

BACKGROUND: When people are asked to adjust the color of familiar objects such as fruits until they appear achromatic, the subjective gray points of the objects are shifted away from the physical gray points in a direction opposite to the memory color (memory color effect). It is still unclear wheth...

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Detalles Bibliográficos
Autores principales: Kimura, Atsushi, Wada, Yuji, Masuda, Tomohiro, Goto, Sho-ichi, Tsuzuki, Daisuke, Hibino, Haruo, Cai, Dongsheng, Dan, Ippeita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2013
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3707833/
https://www.ncbi.nlm.nih.gov/pubmed/23874638
http://dx.doi.org/10.1371/journal.pone.0068474

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3707833/
https://www.ncbi.nlm.nih.gov/pubmed/23874638
http://dx.doi.org/10.1371/journal.pone.0068474

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