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Memory Color Effect Induced by Familiarity of Brand Logos
BACKGROUND: When people are asked to adjust the color of familiar objects such as fruits until they appear achromatic, the subjective gray points of the objects are shifted away from the physical gray points in a direction opposite to the memory color (memory color effect). It is still unclear wheth...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2013
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3707833/ https://www.ncbi.nlm.nih.gov/pubmed/23874638 http://dx.doi.org/10.1371/journal.pone.0068474 |