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An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs
BACKGROUND: Blogs, or websites containing online personal journals, are a form of popular personal communication with immense potential for health promotion. OBJECTIVE: Narratives are stories with a beginning, middle, and end that provide information about the characters and plot. Source similarity...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications Inc.
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3742394/ https://www.ncbi.nlm.nih.gov/pubmed/23887135 http://dx.doi.org/10.2196/jmir.2386 |