Organizational performance, Marketing strategy, and Financial strategic alignment: an empirical study on Iranian pharmaceutical firms

BACKGROUND: Strategic Functional-level planning should be aligned with business level and other functional strategies of a company. It is presumed that assimilating the strategies could have positive contribution to business performance, in this regard alignment between marketing strategy and financ...

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Detalles Bibliográficos
Autores principales: Mohammadzadeh, Mehdi, Aarabi, Sied Mohammad, Salamzadeh, Jamshid
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2013
Materias:
Short Communication
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3765216/
https://www.ncbi.nlm.nih.gov/pubmed/23915467
http://dx.doi.org/10.1186/2008-2231-21-65

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3765216/
https://www.ncbi.nlm.nih.gov/pubmed/23915467
http://dx.doi.org/10.1186/2008-2231-21-65

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