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How Peer Pressure Shapes Consensus, Leadership, and Innovations in Social Groups

What is the effect of the combined direct and indirect social influences—peer pressure (PP)—on a social group's collective decisions? We present a model that captures PP as a function of the socio-cultural distance between individuals in a social group. Using this model and empirical data from...

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Detalles Bibliográficos
Autores principales: Estrada, Ernesto, Vargas-Estrada, Eusebio
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3793217/
https://www.ncbi.nlm.nih.gov/pubmed/24104951
http://dx.doi.org/10.1038/srep02905