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How Peer Pressure Shapes Consensus, Leadership, and Innovations in Social Groups
What is the effect of the combined direct and indirect social influences—peer pressure (PP)—on a social group's collective decisions? We present a model that captures PP as a function of the socio-cultural distance between individuals in a social group. Using this model and empirical data from...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3793217/ https://www.ncbi.nlm.nih.gov/pubmed/24104951 http://dx.doi.org/10.1038/srep02905 |