Choosing between an Apple and a Chocolate Bar: the Impact of Health and Taste Labels

Increasing the consumption of fruit and vegetables is a central component of improving population health. Reasons people give for choosing one food over another suggest health is of lower importance than taste. This study assesses the impact of using a simple descriptive label to highlight the taste...

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Detalles Bibliográficos
Autores principales: Forwood, Suzanna E., Walker, Alexander D., Hollands, Gareth J., Marteau, Theresa M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3796478/
https://www.ncbi.nlm.nih.gov/pubmed/24155964
http://dx.doi.org/10.1371/journal.pone.0077500