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Analysis of the Purpose of State Health Departments' Tweets: Information Sharing, Engagement, and Action

BACKGROUND: Public health agencies are actively using social media, including Twitter. In the public health and nonprofit sectors, Twitter has been limited to one-way communication. Two-way, interactive communication on Twitter has the potential to enhance organizational relationships with followers...

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Detalles Bibliográficos
Autores principales: Thackeray, Rosemary, Neiger, Brad L, Burton, Scott H, Thackeray, Callie R
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3841368/
https://www.ncbi.nlm.nih.gov/pubmed/24217361
http://dx.doi.org/10.2196/jmir.3002