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‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

BACKGROUND: Asthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a so...

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Detalles Bibliográficos
Autores principales: Evers, Uwana, Jones, Sandra C, Iverson, Don, Caputi, Peter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3844312/
https://www.ncbi.nlm.nih.gov/pubmed/23947479
http://dx.doi.org/10.1186/1471-2458-13-759