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‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults
BACKGROUND: Asthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a so...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3844312/ https://www.ncbi.nlm.nih.gov/pubmed/23947479 http://dx.doi.org/10.1186/1471-2458-13-759 |