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The impact of cigarette branding and plain packaging on perceptions of product appeal and risk among young adults in Norway: A between-subjects experimental survey

OBJECTIVES: This study examined the perceptions of cigarette packaging and the potential impact of plain packaging regulations. The hypothesis was that the branded cigarette packages would be rated more positively than the corresponding plain packs with and without descriptors. DESIGN: Between-subje...

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Detalles Bibliográficos
Autores principales: Scheffels, Janne, Lund, Ingeborg
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3855557/
https://www.ncbi.nlm.nih.gov/pubmed/24309171
http://dx.doi.org/10.1136/bmjopen-2013-003732