Cargando…

A review of the findings and theories on surface size effects on visual attention

That surface size has an impact on attention has been well-known in advertising research for almost a century; however, theoretical accounts of this effect have been sparse. To address this issue, we review studies on surface size effects on eye movements in this paper. While most studies find that...

Descripción completa

Detalles Bibliográficos
Autores principales: Peschel, Anne O., Orquin, Jacob L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3856423/
https://www.ncbi.nlm.nih.gov/pubmed/24367343
http://dx.doi.org/10.3389/fpsyg.2013.00902