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Consumption Patterns and Perception Analyses of Hangwa

Hangwa is a traditional food, corresponding to the current consumption trend, in need of marketing strategies to extend its consumption. Therefore, the purpose of this study was to analyze consumers’ consumption patterns and perception of Hangwa to increase consumption in the market. A questionnaire...

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Detalles Bibliográficos
Autores principales: Kwock, Chang Geun, Lee, Min A, Park, So Hyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Korean Society of Food Science and Nutrition 2012
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3866761/
https://www.ncbi.nlm.nih.gov/pubmed/24471065
http://dx.doi.org/10.3746/pnf.2012.17.1.071