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Consumption Patterns and Perception Analyses of Hangwa
Hangwa is a traditional food, corresponding to the current consumption trend, in need of marketing strategies to extend its consumption. Therefore, the purpose of this study was to analyze consumers’ consumption patterns and perception of Hangwa to increase consumption in the market. A questionnaire...
Autores principales: | Kwock, Chang Geun, Lee, Min A, Park, So Hyun |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
The Korean Society of Food Science and Nutrition
2012
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3866761/ https://www.ncbi.nlm.nih.gov/pubmed/24471065 http://dx.doi.org/10.3746/pnf.2012.17.1.071 |
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