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When Sex Doesn't Sell: Using Sexualized Images of Women Reduces Support for Ethical Campaigns

Images of scantily clad women are used by advertisers to make products more attractive to men. This “sex sells” approach is increasingly employed to promote ethical causes, most prominently by the animal-rights organization PETA. Yet sexualized images can dehumanize women, leaving an unresolved para...

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Detalles Bibliográficos
Autores principales: Bongiorno, Renata, Bain, Paul G., Haslam, Nick
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3867429/
https://www.ncbi.nlm.nih.gov/pubmed/24367591
http://dx.doi.org/10.1371/journal.pone.0083311