Branding and a child’s brain: an fMRI study of neural responses to logos

Branding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of this study was...

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Detalles Bibliográficos
Autores principales: Bruce, Amanda S., Bruce, Jared M., Black, William R., Lepping, Rebecca J., Henry, Janice M., Cherry, Joseph Bradley C., Martin, Laura E., Papa, Vlad B., Davis, Ann M., Brooks, William M., Savage, Cary R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2014
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3871732/
https://www.ncbi.nlm.nih.gov/pubmed/22997054
http://dx.doi.org/10.1093/scan/nss109

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3871732/
https://www.ncbi.nlm.nih.gov/pubmed/22997054
http://dx.doi.org/10.1093/scan/nss109

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