Coordinating a Supply Chain with Price and Advertisement Dependent Stochastic Demand

This paper investigates pricing and ordering as well as advertising coordination issues in a single-manufacturer single-retailer supply chain, where the manufacturer sells a newsvendor-type product through the retailer who faces a stochastic demand depending on both retail price and advertising expe...

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Detalles Bibliográficos
Autores principales: Li, Liying, Wang, Yong, Yan, Xiaoming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi Publishing Corporation 2013
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3885270/
https://www.ncbi.nlm.nih.gov/pubmed/24453832
http://dx.doi.org/10.1155/2013/315676

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3885270/
https://www.ncbi.nlm.nih.gov/pubmed/24453832
http://dx.doi.org/10.1155/2013/315676

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