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Coordinating a Supply Chain with Price and Advertisement Dependent Stochastic Demand
This paper investigates pricing and ordering as well as advertising coordination issues in a single-manufacturer single-retailer supply chain, where the manufacturer sells a newsvendor-type product through the retailer who faces a stochastic demand depending on both retail price and advertising expe...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Hindawi Publishing Corporation
2013
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3885270/ https://www.ncbi.nlm.nih.gov/pubmed/24453832 http://dx.doi.org/10.1155/2013/315676 |