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Advert saliency distracts children's visual attention during task-oriented internet use

The general research question of the present study was to assess the impact of visually salient online adverts on children's task-oriented internet use. In order to answer this question, an experimental study was constructed in which 9- and 12-year-old Swedish children were asked to solve a num...

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Detalles Bibliográficos
Autores principales: Holmberg, Nils, Sandberg, Helena, Holmqvist, Kenneth
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2014
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3921552/
https://www.ncbi.nlm.nih.gov/pubmed/24575057
http://dx.doi.org/10.3389/fpsyg.2014.00051