How effective and cost-effective was the national mass media smoking cessation campaign ‘Stoptober’?()

BACKGROUND: A national smoking cessation campaign based on behaviour change theory and operating through both traditional and new media was launched across England during late 2012 (‘Stoptober’). In addition to attempting to start a movement in which smokers would quit at the same time in response t...

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Detalles Bibliográficos
Autores principales: Brown, Jamie, Kotz, Daniel, Michie, Susan, Stapleton, John, Walmsley, Matthew, West, Robert
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2014
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3929003/
https://www.ncbi.nlm.nih.gov/pubmed/24322004
http://dx.doi.org/10.1016/j.drugalcdep.2013.11.003

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3929003/
https://www.ncbi.nlm.nih.gov/pubmed/24322004
http://dx.doi.org/10.1016/j.drugalcdep.2013.11.003

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