Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis

BACKGROUND: Social marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the issue of obesity. While social advertising h...

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Detalles Bibliográficos
Autores principales: Thomas, Samantha L, Olds, Timothy, Pettigrew, Simone, Yeatman, Heather, Hyde, Jim, Dragovic, Christine
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2014
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3937060/
https://www.ncbi.nlm.nih.gov/pubmed/24517101
http://dx.doi.org/10.1186/1471-2458-14-151

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3937060/
https://www.ncbi.nlm.nih.gov/pubmed/24517101
http://dx.doi.org/10.1186/1471-2458-14-151

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