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Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis
BACKGROUND: Social marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the issue of obesity. While social advertising h...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2014
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3937060/ https://www.ncbi.nlm.nih.gov/pubmed/24517101 http://dx.doi.org/10.1186/1471-2458-14-151 |